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Clarity4D
Clarity4D

Corporate data & analytics often underperforming, says research

Less than half of data and analytics (D&A) leaders (44%) reported that their team is effective in providing value to their organisation.

That’s according to a new Gartner, which indicates that chief data and analytics officers (CDAOs) must focus on presence, persistence and performance to succeed in their role and deliver measurable business results.

ā€œD&A is in the business of driving stakeholder value,ā€ said Donna Medeiros, Senior Director Analyst, at Gartner. ā€œThe most successful CDAOs are outperforming their peers by projecting an executive presence and building an agile and strategic D&A function that shapes data-driven business performance and operational excellence.ā€

The survey was conducted online from September through November 2022 among 566 D&A leaders globally. ItĀ found that D&A leaders who rated themselves as ā€œeffectiveā€ or ā€œvery effectiveā€ across 17 different executive leadership traits correlated with those reporting high organisational and team performance. For example, 43% of top-performing D&A leaders reported effectiveness in committing time to their own professional development, compared with 19% of low performers.

ā€œSuccessful CDAOs must be elite leaders,ā€ said Alan Duncan, Distinguished VP Analyst, Gartner. ā€œTop-performing CDAOs invest in their success by developing skills to thrive in ambiguous circumstances, articulate compelling value stories and identify D&A products and services that can drive business impact.ā€

The survey found that CDAOs are tasked with a broad range of responsibilities, including defining and implementing D&A strategy (60%), oversight of D&A strategy (59%), creating and implementing D&A governance (55%) and managing data-driven culture change (54%).

Furthermore, many D&A functions are receiving increased investment, including data management (65%), data governance (63%) and advanced analytics (60%). The mean reported D&A budget is $5.41 million, and 44% of D&A teams increased in size in the last year.

ā€œThe demands being placed upon D&A, as well as increased investment, reflect a growing confidence in CDAOsā€™ abilities and recognition of the data office as an indispensable business function,ā€ said Medeiros. ā€œHowever, this leads to more work as pressure grows for D&A to achieve tangible business results.ā€

Given the scope and complexity of demands being placed on D&A teams, the lack of available talent has quickly become a top impediment to D&A success, as reported by 39% of respondents. The top six roadblocks to D&A reported in the survey are all human-related challenges (see Figure 1).

Figure 1: Top Roadblocks to the Success of D&A Initiatives (Sum of Top 3 Ranks)

Source: Gartner (March 2023)

To build an effective D&A team, CDAOs must have a robust talent management strategy that goes beyond hiring ready-made talent. This should include education, training and coaching for data-driven culture and data literacy, both within the core D&A team and the broader business and technology communities.

The survey found that 78% of respondents rank corporate or organizational strategy and vision as one of the top three inputs to the D&A strategy. Additionally, 68% are prioritizing D&A initiatives based on alignment to strategic goals.

ā€œCDAOs who prioritize strategy over tactics are the most successful,ā€ said Duncan. ā€œBecause the CDAO serves multiple stakeholders across the business, they must align with organizational strategic priorities and focus on selling the D&A vision to the CEO, CIO and CFO as key influencers.ā€

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