That’s according to a new Gartner, which indicates that chief data and analytics officers (CDAOs) must focus on presence, persistence and performance to succeed in their role and deliver measurable business results.
āD&A is in the business of driving stakeholder value,ā said Donna Medeiros, Senior Director Analyst, at Gartner. āThe most successful CDAOs are outperforming their peers by projecting an executive presence and building an agile and strategic D&A function that shapes data-driven business performance and operational excellence.ā
The survey was conducted online from September through November 2022 among 566 D&A leaders globally. ItĀ found that D&A leaders who rated themselves as āeffectiveā or āvery effectiveā across 17 different executive leadership traits correlated with those reporting high organisational and team performance. For example, 43% of top-performing D&A leaders reported effectiveness in committing time to their own professional development, compared with 19% of low performers.
āSuccessful CDAOs must be elite leaders,ā said Alan Duncan, Distinguished VP Analyst, Gartner. āTop-performing CDAOs invest in their success by developing skills to thrive in ambiguous circumstances, articulate compelling value stories and identify D&A products and services that can drive business impact.ā
The survey found that CDAOs are tasked with a broad range of responsibilities, including defining and implementing D&A strategy (60%), oversight of D&A strategy (59%), creating and implementing D&A governance (55%) and managing data-driven culture change (54%).
Furthermore, many D&A functions are receiving increased investment, including data management (65%), data governance (63%) and advanced analytics (60%). The mean reported D&A budget is $5.41 million, and 44% of D&A teams increased in size in the last year.
āThe demands being placed upon D&A, as well as increased investment, reflect a growing confidence in CDAOsā abilities and recognition of the data office as an indispensable business function,ā said Medeiros. āHowever, this leads to more work as pressure grows for D&A to achieve tangible business results.ā
Given the scope and complexity of demands being placed on D&A teams, the lack of available talent has quickly become a top impediment to D&A success, as reported by 39% of respondents. The top six roadblocks to D&A reported in the survey are all human-related challenges (see Figure 1).
Figure 1: Top Roadblocks to the Success of D&A Initiatives (Sum of Top 3 Ranks)
The survey found that 78% of respondents rank corporate or organizational strategy and vision as one of the top three inputs to the D&A strategy. Additionally, 68% are prioritizing D&A initiatives based on alignment to strategic goals.
āCDAOs who prioritize strategy over tactics are the most successful,ā said Duncan. āBecause the CDAO serves multiple stakeholders across the business, they must align with organizational strategic priorities and focus on selling the D&A vision to the CEO, CIO and CFO as key influencers.ā