Employers run the risk of a damaged reputation as former employees head online to review past jobs.
A new study by management company Lee Hecht Harrison Penna revealed young people aged between 18 and 34 are twice as likely to post their dissatisfaction with an employer online than their older colleagues.
Similarly, younger workers are more likely to check for negative reviews of companies, with 75% admitting they will actively seek out the online opinions of current or former employees before applying to a job.
Job websites such as GlassDoor and Reed are placing increasing focus on employee reviews as popularity grows, with a third of people between 18 and 34 revealing the are likely to be put off accepting a position from a job with negative reviews.
However, the solution could be as simple as fostering a good employee relationship, according to Lee Hecht Harrison Penna, believing maintaining an employer brand in the social media age is “critical”.
“Negative ratings of an employer can seriously impact its ability to encourage the best people to join its ranks and stay there,” said Nick Goldberg, CEO UK & Ireland of Lee Hecht Harrison Penna, “organisations need to acknowledge this growing issue and then take the vital steps of engaging and developing their employees to future proof themselves.”