First impressions last – More than half of candidates (54%) say candidate experience directly influences whether they choose to buy a company’s products or services, according to ManpowerGroup Solutions’ latest survey of nearly 18,000 candidates in 24 countries.
It’s report, Candidates are Consumers, Too – The Impact of Candidate Experience on Buying Behaviors, says candidates universally claimed that showcasing a clear mission, attractive company culture and demonstrating commitment to social responsibility during the application and interview process all contribute to the candidate experience and ultimately bottom line.
Conversely, lack of transparency around salary or no response to an application is most likely to negatively impact consumer purchasing intent – even more than rejection after an interview.
“Job seekers are increasingly measuring their experiences against the same standards they use for buying products and services online,” said Kate Donovan, Senior Vice President of ManpowerGroup Solutions and Global RPO President. “Ensuring that candidates have a great experience is critical not only for attracting the best talent, but also for nurturing existing and future consumers. Transparent job descriptions, clear values and providing a good interview experience all contribute to the overall impression candidates have of your company.”
The report provides practical recommendations on how companies can leverage consumers as potential candidates, improve transparency and speed of response at every touch point, and develop an attractive employer brand aligned to the consumer brand.