New research from specialist comms firm BlueSky PR has revealed that recruitment marketers are struggling to overcome three obstacles when it comes to delivering and establishing social media strategy in their organisations – achieving buy in from decision makers, developing the foundations for a compelling strategy and securing employee advocacy.
Commenting on the research, Dan Stobbs, social media executive at BlueSky PR said: “There are now over three billion active social media users around the world, and with research showing that 73 per cent of 18-34 years olds found their last job via social media, recruitment agencies must fully embrace it to ensure they remain competitive. However recruitment marketers are increasingly struggling to implement a robust social media programme within their business.
“Our research reveals that achieving buy-in from decision makers, developing the foundations for a compelling strategy and securing employee advocacy are the top challenges marketers are facing.
“With this in mind, we have developed a step-by-step guide to ensure that recruitment marketing teams can develop a social media strategy that provides real ROI.”