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Employers divided over creativity and ROI of wellness strategies…

Research from the Reward and Employee Benefits Association (REBA) has found that, even with 49 per cent of UK firms currently offering financial advice and education schemes for employees, 18 per cent are reluctant to ever offer such services.

The organisation’s ‘Employee Wellness Research 2016’ report also found that 69 per cent of firms with a wellness programme plan in place currently have either a tobacco or alcohol use policy in the near future; while 20 per cent are planning to introduce this in the near future. Simultaneously, 73 per cent offer a healthy eating scheme for employees and 19 per cent intend to implement a mental health service to their strategies.

Among other topics, REBA’s first ever Employee Wellness Conference on June 16 discussed the importance of creativity when it comes to branding wellness strategies; suggesting that this can aid the exposure and adoption throughout a business; despite many remaining unconvinced of the ROI on this approach.

Although there has been much discussion on wellness strategies in the industry of late, 70 per cent do not have a wellness strategy in place for their employees. A third (31 per cent) are, however, planning on implementing one within the next 12 months.

 

Download the full report here

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