Lowell, one of Europe’s largest credit management and litigation firms, recognised they needed a new approach to employee benefits in order to attract and keep talented people in a highly competitive market. They partnered with Barnett Waddingham to discover the solutions they needed, all while staying within the existing budget.
The challenge
Following an employee engagement survey, Lowell found that their benefits programme was failing to meet people’s needs – with a lack of desirable choices and low awareness of what was on offer.
The company knew that providing good employee benefits that people really want is one way to gain a competitive advantage in the search for attracting and retaining talent. Another key consideration was Lowell’s diverse population across gender, age range and ethnicity. The company wanted a range of benefits that would appeal to all.
The solution
Barnett Waddingham carried out a full market review and a rebroke exercise of all Lowell’s employee benefits, which helped generate savings to fund other areas of the project, such as the employee engagement strategy developed with DrumRoll, our in-house creative agency.
A new engagement platform based on 4me – our digital employee benefits programme – was developed, incorporating the company’s specific requirements and branding, named Lowell4me.
The new platform needed to be:
- A consumer-grade experience for employees
- Easy-to-use and hassle free
- Accessible from multiple devices
- Flexible with lots of choice
- Personalised and inclusive
- Simple to configure
The results
“Lowell4me is more than the sum of its parts. It’s the portal itself, it’s the range of benefits offered, the tools, information and education all wrapped under a brand that we can use both internally as well as externally.”
Tim Simpson
GROUP HEAD OF REWARD, LOWELL
By meeting the needs of a diverse workforce – engaging them as individuals – Lowell boosted their engagement levels to almost 90%, increasing the company’s appeal to job seekers and reducing employee turnover.
If you think your team could benefit from our expertise as Lowell has, please contact Laura Matthews.
