Lowell, one of Europeโs largest credit management and litigation firms, recognised they needed a new approach to employee benefits in order to attract and keep talented people in a highly competitive market. They partnered with Barnett Waddingham to discover the solutions they needed, all while staying within the existing budget.ย
The challengeย
Following an employee engagement survey, Lowell found that their benefits programme was failing to meet people’s needs โ with a lack of desirable choices and low awareness of what was on offer.ย
The company knew that providing good employee benefits that people really want is one way to gain a competitive advantage in the search for attracting and retaining talent. Another key consideration was Lowellโs diverse population across gender, age range and ethnicity. The company wanted a range of benefits that would appeal to all.ย
The solutionย
Barnett Waddingham carried out a full market review and a rebroke exercise of all Lowellโs employee benefits, which helped generate savings to fund other areas of the project, such as the employee engagement strategy developed with DrumRoll, our in-house creative agency.ย
A new engagement platform based on 4me โ our digital employee benefits programme โ was developed, incorporating the company’s specific requirements and branding, named Lowell4me.ย ย
The new platform needed to be:ย
- A consumer-grade experience for employeesย ย
- Easy-to-use and hassle freeย ย
- Accessible from multiple devicesย ย
- Flexible with lots of choiceย ย
- Personalised and inclusiveย ย
- Simple to configureย
The resultsย
“Lowell4me is more than the sum of its parts. Itโs the portal itself, itโs the range of benefits offered, the tools, information and education all wrapped under a brand that we can use both internally as well as externally.”ย
Tim Simpsonย
GROUP HEAD OF REWARD, LOWELLย
By meeting the needs of a diverse workforce โ engaging them as individuals โ Lowell boosted their engagement levels to almost 90%, increasing the companyโs appeal to job seekers and reducing employee turnover.ย ย ย
If you think your team could benefit from our expertise as Lowell has, please contact Laura Matthews.ย ย
