Generation Z, aged 12-27, makes up a growing portion of the workforce, with 4.3 million employed in the UK as of 2022. While they bring fresh perspectives and digital skills, they also present unique challenges for employers. Research shows 74% of managers find Gen Z harder to work with than other generations. Understanding why and how to support them effectively is crucial.
How Is Gen Z Different?
Gen Z is the first generation to grow up entirely in the digital age, making them highly adaptable to technology. However, significant global events, like COVID-19 and the climate crisis have left many feeling fatigued, with 45% rarely optimistic. Their self-worth is often tied to work performance. A 2023 survey revealed 45% of Gen Z workers believe their value is directly linked to their work success. This highlights the need for supportive environments with clear goals, regular feedback, and growth opportunities to maintain confidence and avoid burnout.
What Support Do Gen Z Employees Need?
Gen Z faces higher mental health challenges than previous generations, with 1 in 3 reporting stress, anxiety, or depression. While many feel their workplaces support their mental health, 34% do not. To support Gen Z, businesses should focus on:
- Mental Health Initiatives: Offer counselling, stress management programs, or mental health days to reduce burnout.
- Flexible Work Environments: Providing hybrid or remote work options promotes work-life balance and autonomy.
- Development Opportunities: Gen Z expects career growth. Providing training and clear advancement paths fosters engagement.
How to Attract and Retain Gen Z Talent
Attracting Gen Z talent requires aligning with their values:
- Purpose-Driven Work: They seek employers who prioritise sustainability and meaningful work.
- Supportive Cultures: Gen Z thrives in inclusive, collaborative environments.
- Recognition and Rewards: Acknowledging achievements through praise or rewards strengthens loyalty.
The Role of Wellbeing Initiatives Wellbeing programs like fitness benefits are key. Hussle’s fitness incentives promote a healthy work-life balance, reducing stress and boosting retention.
By focusing on wellbeing, purpose, and growth, businesses can create environments where Gen Z employees feel valued, motivated, and empowered to succeed.
